Putnam Valley Florist serves the Putnam Valley area. They are family owned and operated, committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. (putnamvalleyflorist.com)
I worked with Putnam Valley Florist with the goal of creating a solid brand identity. The client stated they did not have a "real" logo, one that was consistent among advertising or stationary, and therefore wanted a strong logo that could become the face of the company.
After learning what the client wanted to be included in the logo, I created a few examples so we had a starting point.
We decided to go with "design 3". With a few adjustments, the "Official Putnam Valley Florist logo" was born (left).
Additionally, I made a few mockups to help the client visualize their new logo on a T-shirt and a single-faced business card (below).